Expanding their footprint into every state and territory around Australia, Amart Furniture opened up their new Darwin superstore on the 10th September, 2018. Located in Berrimah, the new superstore is a massive 6,000 sqm – filled to the brim with stylish, quality furniture at affordable prices.
Media Merchants teamed up with Amart Furniture to produce a range of assets for the Store Opening campaign. The campaign was split up into 3 parts – coming soon, now open and grand opening sale. The assets produced for the Darwin store opening included:
• 30 sec TV ads – coming soon, now open and grand opening sale
• 30 sec Radio ads
• Press ads – medium and front page strips
• Outdoor – bus megasides and a taxi wrap
• eDMs – now open and grand opening sale
• Cinema ads – coming soon and now open