Betta teamed up with Fox and Media Merchants to promote the release of the fifth instalment of the Ice Age Franchise – Ice Age: Collision Course. Media Merchants came onboard to design the promotional assets which were featured through an extensive TV, catalogue, online and in-store campaign. There were 2 elements to the promotion – a free DVD box set giveaway with selected televisions and the chance to win a trip to LA with any purchase throughout the month. Sid was the character of choice, and with access to film assets, we produced a unique animated TVC that brought the promotion to life.
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