Betta Home Living Ice Age Promotion

Betta Home Living Ice Age Promotion

Betta teamed up with Fox and Media Merchants to promote the release of the fifth instalment of the Ice Age Franchise – Ice Age: Collision Course. Media Merchants came onboard to design the promotional assets which were featured through an extensive TV, catalogue, online and in-store campaign. There were 2 elements to the promotion – a free DVD box set giveaway with selected televisions and the chance to win a trip to LA with any purchase throughout the month. Sid was the character of choice, and with access to film assets, we produced a unique animated TVC that brought the promotion to life.

Catalogue

Point of Sale

Point of Sale

Digital