Panasonic BHG Christmas Special TVC

Panasonic BHG Christmas Special TVC

Media Merchants worked with Channel 7 to develop an integrated campaign to promote Panasonic’s new range of Home Monitoring Solutions to be featured on in-program segments of Better Homes & Gardens during their Christmas special. Our aim was to develop content that would promote the benefits of the product for the family, while at the same time showing the ease of use, the do-it-yourself set up and the importance of home monitoring security.

Media Merchants developed assets that stemmed across TV, print, digital and media. With Media Merchants managing the TVC production, art direction & concept for the campaign, we successfully developed a strong and informative campaign for the Panasonic brand and the sales of their Home Monitoring System.