Support your team and Show Your Colours!
With the football season around the corner, Media Merchants worked together with Narta to develop the Show Your Colours campaign – an exciting promotion providing consumers with a bonus $150 Rebel digital gift card with the purchase of selected front load washing machines. Working in association with leading brands such as Beko, Fisher & Paykel, LG and Samsung, the promotion was targeted towards families with children active in sports.
Gift Cards were redeemable through ShowYourColours.com.au, a fully responsive microsite developed and produced by Media Merchants. In addition to the microsite, the promotion was supported through national TVCs, digital, social media, print and digital catalogues, and in-store POS.